Success starts with

the right strategy

You will miss the targets you fail to aim for.

And failing to plan is planning to fail. So lets ensure your chances of success. We deliver optimized, future-proofed, RESULTS-oriented consulting & advisory. We align your vision with research, best practices and a sprinkling of creative genius to uncover opportunities. We make you stand out and stand for something, and create a roadmap to get you there.

Successful Businesses Start with a Great Strategy

Whether you are starting a new business or looking to optimize an existing one, let’s ensure you are driven by effective brand and business strategies.

We can help you clarify where you are and where you want to go and create an effective road map. Heck, we can even guide you there and build the foundations.

Defining your small business strategy will determine your business’s targets, and doing so with clarity will help you achieve your goals quicker and more efficiently. 

Let us help you define your strategy and translate it into clearly defined, realistic, and effective solutions.

Research & Due Diligence & Customer & Market Insights

The starting phase of any strategy is the aggregation, identification, and research of related areas of information that will empower the creation of a comprehensive picture for the best possible decision-making. It is essential to look at the following areas:

  • Mapping out the current business, goals, and assets to see where the company could be optimized, what’s working, and what should be reassessed.
  • Identifying and mapping out current strengths, weaknesses, threats, and opportunities in the marketplace(s).
  • And to consider if there are other opportunities in this or other marketplaces.

Business Strategy & Ideation

Next, we must map out, analyze, ideate, and optimize the business strategy. To do this we will focus on:

  • What is the ultimate purpose of the business?
  • What are the financial targets/goals of the business necessary to achieve this? And what is the fiscal plan to achieve these goals?
  • What products, services, and solutions will be offered to specific target audiences?
  • What will be required from the financial, logistical, and operational angles?
  • What will be necessary from a marketing and sales perspective?
  • Does your business need to concern itself with intellectual property and critical information, and if so, what solutions/steps need to be implemented?
  • Are there any foreseeable risks that need to be considered and planned for?

Brand Strategy

Your brand strategy is the beating heart of your business. It translates your products, services, and value hypothesis into simple, clear communications.

Your brand strategy tells the story of how your business helps customers solve their problems, satisfy their needs, and/or resolve their pain points. And it does so in a way that effectively grabs their attention, builds trust, and makes you stand out from the competition.

It builds trust and reinforces the promise of who you are, what you stand for, and what unique and meaningful benefits you deliver.

A brand is more than just a logo. It is a promise that can build trust and drive sales. It’s your company’s engine. An engine that drives sales and builds equity.

A brand strategy will answer the following questions:

  • Where does the brand see opportunity?
  • Are there additional opportunities for the brand?
  • Who are your customers? And what are their wants and needs?
  • What does your target market(s) want/need? Putting the right stuff in front of the wrong people or the wrong stuff in front of the right people is one of the first marketing mistakes business owners make.
  • What is my target market really buying? For example, people don’t really buy insurance; they buy peace of mind.
  • What’s the biggest benefit to lead with? Be the problem solver and pain reliever. People are much more willing to pay for a cure than prevention. Targeting existing pain rather than promising future pleasure will result in much higher conversion, high satisfaction, and lower price resistance.
  • What are the best emotionally charged words and phrases that will capture and hold this market’s attention?
  • What objections do my prospects have, and how will I solve them?
  • What outrageous offer (including a guarantee(s)) can I make?
  • Why should they buy from you rather than from your nearest competitor?
  • What unique value propositions does the brand provide to solve the customers’ wants and needs?

One of the end goals is to distill the brand strategy into a clear and effective “Elevator Pitch.”

An Elevator Pitch needs to be as simple as a single-breath, concise, and persuasive sales pitch that anyone in the organization can easily remember and share to quickly and effectively let people know what your brand delivers.