We uncover opportunities and combine your vision with research, best practices, a roadmap for launch, and a sprinkling of creative genius to make you stand out and stand for something.
Every business needs a strong foundation. In an increasingly digital world, We Optimize Sales believes it all starts with your brand and your digital presence.
We Optimize Sales transforms small businesses, future-proofing them. Turning underdogs into market leaders. But we don’t stop there. We continuously observe, learn, and evolve to actualize your vision and achieve your growth goals.
Phase I is the aggregation, identification, and research of related areas of information that will empower the creation of a comprehensive picture for the best possible decision-making. With this information, we will, when relevant ideate and optimize or develop the business strategy. For the first three phases, we come in as your outsourced c-suite providing the clarity and strategy your business needs to get optimized and future-proofed.
Phase II focused on your brand strategy. It is the beating heart of your business. It translates your products, services, and value hypothesis into simple and clear communications. Your brand strategy tells the story of how your business helps customers solve their problems, satisfy their needs, and/or resolve their pain points. And it does so in a way that effectively grabs their attention, builds trust, and makes you stand out from the competition. It builds trust and reinforces the promise of who you are and what you stand for, as well as what unique and meaningful benefits you deliver. A brand is more than just a logo. It is a promise that can build trust and drive sales. It’s your company’s engine. An engine that drives sales and builds equity.
Only after understanding the information and strategies in the first two phases can we provide unfucked and future-proof actionable next steps. This will look at what foundation pieces you will need such as websites, content, collateral, as well as key digital pieces as well.
Next, we will take the understanding of where you and your customers are at, your goals, and your business & umbrella brand strategy and create a roadmap of suggested next steps for optimizing your business.
We will answer questions such as
For Phase V, we look beyond the foundation pieces to all other relevant tactics and contact points at which the customer will interact with your brand. This can be anything from your sales materials, scripts, newsletters, physical mailers, social media, videos, etc.
Next, we will take the understanding of where you and your customers are at, your goals, and your business & umbrella brand strategy and create a roadmap of suggested next steps for optimizing your business.
We will answer questions such as
We don’t believe GOOD is ever enough. This Phase is the ongoing advising and support we provide to continue to measure, manage, and further optimize your sales and growth strategies and tactics.
